Fitness trackers, like fitness bands and smartwatches, aim to save battery life and give customers more freedom to use their wrist wearables to do the things they love. Consumers never tire of good battery life, and Withings is back to provide a fitness tracker that does what most can do but saves battery at the same time.
Withings achieves this by way of the electronic ink (or E-ink) display on the device that conserves power, unlike most traditional wrist wearables that feature touchscreens with LCD screens (LCD screens are more battery-consuming than other screens, like OLEDs, on the market). In this vein, it will run eight months before needing a recharge. You can also connect it to a bag, sports bra, shirt, or other article of clothing – similar to other Withings devices.
The Withings Go fitness tracker will cost only $70 USD when it arrives on the market in Q1 2016, but E-ink displays have been popular with Amazon’s Kindle Keyboard and Pebble’s collection of smartwatches.