The Apple Watch is one of (if not the most) popular smartwatches on the market, with a number of consumers wanting the watch for themselves, but you'll have to pay a rather steep price for the device if you want one. The most inexpensive model, the Apple Watch Sport, costs $349, though some [are now going under sale for $249]1 ($100 off the retail price). Still, that may be pricey for many consumers, though many are willing to foot the bill because they love Apple as a brand that much.
For employees of three businesses, however, they won't have to pay $349, nor $249. They won't even have to pay $149 for the Apple Watch. What's the price? At this point, we've got your eyes. Get ready for this: employees at three different businesses will get the first-generation Apple Watch for [the astonishingly low price of $25]2 -- under one condition.
Lockton, DaVita HealthCare Partners, and Amgen employees can get the Apple Watch for $25 if they decide to meet monthly fitness goals set by the companies. These fitness goals will be implemented over a two-year period, and employees who meet company fitness goals each month (24 months total) will get the Apple Watch for just $25. Those who don't meet the 24-months of fitness goals will be forced to pay full price for the Apple Watch.
It seems as though these businesses are keen on helping their employees achieve fitness goals so that their lives will be enhanced and enriched as a result. It's no secret that exercise and physical fitness can be beneficial for the body, but it can also prolong life (don't take this too literally here) or enhance the quality of one's current life. Of course, giving the Apple Watch for just $25 may not be enough: if these employees meet fitness goals for 24 months, with all their hard work, they deserve the Apple Watch for free. Why these businesses are making employees still pay $25 after meeting fitness goals is anyone's guess, but the $25 Apple Watch price may be enough to stir some to get fit.
In the long run, these same employees could always go back to their undisciplined ways after receiving the Apple Watch -- or take the device and give it to a friend (if it doesn't have confidential business data present), but who knows? At least for two years anyway, these businesses may just help their employees live longer. The companies in question have a reason to do so, because employees who are more physically fit and in better health are more productive at work and have longer life and career spans. And that can benefit the businesses and employees in a positive way.