There are a number of Android Wear smartwatch manufacturers on the market at this point: LG, ASUS with its ZenWatch 3, Huawei with its masculine Huawei Watch and lady-exclusive Watch Jewel and Watch Elegant, Motorola (who is exiting the smartwatch market for now), Sony (who, having been absent from Android Wear since 2014, may have a Sony smartwatch 4 in the works for 2017), TAG Heuer with its $1500 luxury Connected Carrera, Casio with its analog/digital Casio WSD-F10, Fossil with an array of smartwatches such as the Q Founder and a slew of analog smartwatches, Nixon with the Nixon Mission, and Michael Kors with its Access and Access Bradshaw smartwatches.
With all of these players in Android Wear, you'd think that any more would be a crowd. Swarovski would disagree.
Austrian company Swarovski, known for its Swarovski crystals and "bling" in jewelry and smartphone cases for phones in Samsung's Galaxy series, as well as a smartwatch strap for the Samsung Gear S released back in 2014, will launch an Android Wear smartwatch this year at Baselworld 2017. The conference itself will take place on March 23rd, so we can expect Swarovski to make its announcement then. Swarovski said that its upcoming smartwatch on Google's platform is being developed with Google and Qualcomm and will be a lady-only device (sorry fellas). Outside of the Huawei Watch Jewel and Watch Elegant and Motorola's 360 women's smartwatch, there are few others. Swarovski's smartwatch will be a welcome addition and will hopefully encourage women to invest more in the smartwatch market.
Swarovski has teased the device this week at CES 2017, stating that the Swarovski smartwatch will feature a Qualcomm processor (we presume the Snapdragon Wear 2100 that is designed specifically for wearables) but giving few other details. We won't know anything until March, so we'll have to play a guessing game for now.
Are you looking forward to seeing Swarovski bring an Android Wear smartwatch for women to market? Planning on telling the women in your life? Are they intrigued?