The Pebble Classic was an original smartwatch developed by Pebble (the company) that featured an E-ink display. E-ink displays haven't really taken off all that much, which is why Pebble eventually released Pebble smartwatches with color displays (no one wants to read just black and white without color). And yet, Sony seems to want to appeal to a market where consumers want greater battery life and may be willing to make some compromises instead. To this end, Sony just announced the FES Watch U this week, a successor to the original FES smartwatch.
FES is acronymic for "Fashion Entertainments Studio," and the FES Watch U is the company's revision of its first-generation smartwatch. The watch pairs via Bluetooth with your smartphone (even iPhones are compatible along with Android handsets). The most intriguing thing about the FES Smartwatch U is that this new smartwatch has an E-ink smartwatch band that can change with its watchface. This allows consumers to match their watchface with their watchband in design, allowing users to be creative and mix-and-match to their own whim.
Of course, the video of the FES Watch U smartwatch shows only the black and white E-ink look, and Sony's first FES smartwatch shows a black and white look as something fashionable. The company also wants to eventually bring color E-ink to the FES smartwatch lineup so that consumers can blend colors and dress to match their style instead of the usual black-and-white look.
There is one problem with the FES Watch U, however: it's only being marketed towards Japanese customers, so it doesn't look likely this device will make it to the US. You can take a look at the new FES Watch U video below, but don't look -- or drool -- too long.