One could look at the current wearables market, where Jawbone, Fitbit, and other fitness band manufacturers reign supreme and assume that things will always be like this, but the International Data Corporation (IDC) says that smartwatches will overtake fitness bands by 2020. Currently, smartwatches claim 40% of the market while fitness wearables are commanding 50%, but smartwatches will own 52% of the market to fitness bands' 28.5% in 4 years. What this trend shows us is that smartwatches are on the rise, as can be seen by Android Wear growth in the smartwatch sector and smartwatch adoption in the UK.
We've committed ourselves to asking and answering questions about smartwatches for many who may not be aware. We believe that smartwatches will take off, that when customers see that smartwatches are for more than just fitness (and that they are more functional than fitness bands), they will grow to adopt smartwatches as we have. We recommend the following work on smartwatches for you as well as for those who don't see the fascination you have with these particular wrist wearables. Let us know if the following material helps you in discussions with other tech enthusiasts who aren't quite as enthusiastic about the future of the wrist:
1) Do Smartwatches Turn Obsolete In Just Two Years?
2) Will The Smartwatch Become A Necessity Device?
3) By Form Alone: Luxury Watches Are Less Functional Than Smartwatches
