The Apple Watch has had its share of time on the modeling carpet with Paris runway models, but its stance as a fashion statement isn't sure to catch on with consumers who want to see the smartwatch as more than just a pretty wrist wearable. Some consumers want to wear smartwatches for recording health data, notifications, and as much functionality as manufacturers can and will build into wrist wearables. We've already seen the Apple Watch play a role in the health industry with Aetna's reduced price offer on the Apple Watch 2 for its insured customers and with Lockton, DaVita HealthCare Partners, and Amgen businesses giving away the Apple Watch for $25 for employees who meet certain health goals throughout the next two years.
The Apple Watch, as a smartwatch, is intended to track health data, and with Apple's decision to hire new medical experts for the watch before its unveiling resulted in the inclusion of new sensors, built-in GPS, and even swim lap tracking on the new device.
Outside of the health focus for smartwatches, though, there has been little attempt to show why those who aren't necessarily health-minded would use them. A new report says that Shake Shack founder Danny Meyer will bring the Apple Watch to the new Union Square Cafe, a remodeled version of the old one in late October.
The Apple Watches will be given to employees (managers and sommeliers) to help improve customer service. These smartwatches will come pre-loaded with an app called ResyOS that will provide customer notifications so that employees can known when guests are seated, when menu items are gone (so as to alert guests), and when guests have sat at their tables too long and need to be serviced immediately. After all, keeping ordering guests waiting isn't good hospitality, and hospitality is what the restaurant business is all about.
