Apple employees were once given exclusive Pride Apple Watch bands in honor of Apple's commitment to employee equality and its support of the LGBT in its fight against discrimination. At the time, though, the Pride Apple Watch bands were restricted to employees instead, those who celebrated the San Francisco LGBT Pride festival: "This limited-edition band is a symbol of our commitment to equality and we hope you'll wear it with pride," Apple CEO Tim Cook said about the Pride Watch bands at the time. That's understandable: Apple wanted to make a statement with its employees leading the charge, and wanted the sentiment to become a fashion statement so everyone would know Apple's stance on the matter.
Though Apple still refuses to sell its Pride Watch bands to customers, an outside company is now extending that same opportunity to Apple Watch owners. You can now purchase the Pride Apple Watch bands but from a third-party retailer, Clockwork Synergy.
Clockwork Synergy is selling its Pride Rainbow Classic NATO Bands for Apple Watch at its own website, with the pricing of $24.95 per band. The material for these Pride Rainbow Classic NATO bands is "rainbow" (as is the case with Apple's employee-exclusive watch bands), and come in 38mm and 42mm sizes (if you need a 40mm or something less, say, a 36mm, you're out of luck here).
The Pride Rainbow Classic NATO Bands for Apple Watch are currently available for pre-order, but won't be accessible to the market until August 30th, 16 days from now. You can go to Clockwork Synergy to order these third-party bands. To see these bands up-close, check out the photos below.