We’ve seen a number of activity trackers on the market, but few (if any) have ever been cylindrical. That changes this week, as Misfit has announced its first cylindrical fitness tracker called the Misfit Ray.
The Misfit Ray does what you’d expect of most fitness/activity trackers: it tracks your steps, distance, calories, etc., and even lets you take calls, receive notifications, and so on. Where the Misfit Ray stands out, however, pertains to 1) its shape and 2) its flexibility as a wearable (not just a wrist wearable).
First, let’s talk about the shape. The display itself is cylindrical, which differs from the round wrist wearables we see on a regular basis. Misfit intentionally wants its Ray wearable to stand out from the crowd; what better way than to do it with a different-shaped display?
Last but never least, the Misfit Ray is a flexible wearable in that it can be worn as either a bracelet/fitness band or as a necklace. In other words, Misfit wants the Ray to shine as something that can be used in multiple situations. So, someone who doesn’t necessarily exercise every day but does like donning good jewelry can wear it around the neck and go out for business or leisure functions.
The Misfit Ray will be available in Spring 2016 for $99, and come in Rose Gold and Carbon Black. You can now pre-order the Misfit Ray at misfit.com.