LinkedIn Pulse brings breaking news and topics to your Apple Watch
Apples are sweet, but Apple Watches are even sweeter.
Social media networking site LinkedIn is now entering the wearable space with its first app for the Apple Watch called LinkedIn Pulse. LinkedIn did buy Pulse just two years ago, but app name makes sense in light of the fact that 1) consumers will access the latest news from the app on their wrist via the Apple Watch, and 2) “pulse” is reminiscent of the heart rate monitor that is part of the Apple Watch experience and smartwatches as a whole.
“Pulse for Apple Watch is designed for users to get timely and tailored news to be in the know with ease, saving time. We want our members to stay informed with breaking news, latest industry articles, what their colleagues are reading, and when their connections are in the news,” said lead mobile application developer Doug Guastaferro.
Not only will LinkedIn Pulse users receive notifications about breaking news, and find summaries of articles without having to open them; they will also be able to save articles to their smartphone for later access. Whereas LinkedIn as a social network has always been about keeping up with your current connections, LinkedIn Pulse wants to provide something akin to a Flipboard app for business professionals – letting you follow topics and channels, whether or not your connections are.
LinkedIn Pulse was introduced with Apple WatchOS 2.0 last month, and is now available at the App Store for free. To download it for your Apple Watch, you’ll need iOS 8.2 or later.