The LG Watch Style had a high-resolution photo surface as of yesterday, showing a more pleasant photo than the previous one for tech enthusiasts that removes any doubt as to the smartwatch's appearance. We know smartwatch specs (and colors, even) but have heard nothing on the pricing. The mysterious price question is answered today, as a source says that the LG Watch Style, the more entry-level watch between itself and the Watch Sport, will cost around $249.
The $249 price tag is relatively inexpensive when you consider the whole of Android Wear. The ASUS ZenWatch 3 has been the most inexpensive smartwatch in Android Wear (currently) with its $225 price tag. Prior to that, the ASUS ZenWatch 1 and 2 had $150 price tags, which, to this day, remains the cheapest price point for Google's wearables platform.
Of course, the LG Watch Style price point means that the LG Watch Sport, the most expensive of the two models, will cost at least $300 if not more. With Google's AI pre-installed, and Android Wear 2.0, and the possibility of interchangeable wristbands, consumers could be looking at $400 for the Watch Sport. Its ruggedness, 4G LTE data connectivity, NFC, GPS, and other sensors warrants a steep price tag (if you ask Google, that is).
I still think that $400 for the Watch Sport would be too much, and that even the price point for the Watch Style is too steep. I think Google should aim for a smartwatch price that would rival the ZenWatch 3 and ZenWatch 2 in Android Wear, but Google is only concerned with high price points these days. Smartwatches are not necessarily flying off the shelves, and bringing a more budget-friendly price point may be the thing to put Android Wear on the upswing. We'll be here continuing to talk against overpriced smartwatches until Google listens.