Customize the face on your smartwatch, Moto 360, LG G Watch, Asus ZenWatch, or any other smart watch with AndroidWear and learn how to change the watch face using Facer. Here is a simple guide on installing new watch faces for the Moto360. If you are looking to download moto 360 custom faces see this thread
Method 1 - Using your PC or Mac
Step 1)
First Install Facer from the Google Play Store on your phone. It’s only $1 and will give you access to unlimited amount of Faces.
Step 2)
Download Facer custom Androidwear watch faces for the Moto 360 or LG G Watch R. There are many Faces included in the Facer app. If you want to find more, there are many available to download online. Here are a couple places to find them:
http://facerepo.com/app/
http://www.reddit.com/r/AndroidWatchfaces
http://www.reddit.com/r/Facer
http://forum.xda-developers.com/moto-360/themes-apps
Step 3)
Download the .face file of the watch faces you find. It can also be in a .zip format so you will need to extract the files from the .zip file first. If you don’t have a program you can use either 7-Zip for Windows or Archiver for Mac
Step 4)
On your desktop, make a new folder for the face you downloaded. Unzip and move the contents of the watch face zip (there should be images, folders, .json files and a preview.png) into the new folder you created on your desktop.
Step 5)
Connect to your phone using USB. Transfer the watchface folder to your phone into the Facer folder on your phone. It will located in /sdcard/Facer. This sdcard folder will be in your Phone's storage not your extsdcard (your microsimcard).
Step 6)
Shut down the Facer app on your phone. On your phone go to Settings > Apps > Facer and hit Force Stop. Now open the Facer app and you will see your new watchfaces.
Step 7)
On the Moto 360, go to the settings menu, select change watch face and select Facer.
Step 8)
On the Facer app, select your new watch face and push the button on the top right to transfer the watch face to your Moto 360
Method 2 - Using your Android Phone
Step 1)
Install Facer from the Google Play Store on your phone
Step 2)
Download a file manager app on your Android, for example ES File Explorer File Manager
Step 3)
Download a .zip of a watch face. Many faces are available on the following sites:
http://facerepo.com/app/
http://www.reddit.com/r/AndroidWatchfaces
http://www.reddit.com/r/Facer
http://forum.xda-developers.com/moto-360/themes-apps
Step 4)
Copy the watch face .zip file to the /sdcard/Facer directory.
Step 5)
Extract the .zip file. Make sure the folder it extracted to and created is in the main /sd/card/Facer folder.
Step 6)
Shut down the Facer app on your phone. On your phone go to Settings > Apps > Facer and hit Force Stop. Now open the Facer app and you will see your new watchfaces.
Step 7)
On the Moto 360, go to the settings menu, select change watch face and select Facer.
Step 8)
On the Facer app, select your new watch face and push the button on the top right to transfer the watch face to your Moto 360
Here is a video on YouTube that goes through the steps