Fitbit is a company on the front lines of success in the wearables market (in contrast, former rival Jawbone is nearing its end), and, as is the tradition with established companies, products are given transformative touchups and updated to meet the demands of a new year and the progress of technology. The Fitbit Charge and Fitbit Flex are due for an upgrade -- which they'll have by year's end.
Tech site TechnoBuffalo has been fortunate enough to get its hands on the next-generation Fitbit devices. The upcoming Fitbit Charge 2 and Fitbit Flex 2 have colors that look familiar (we've seen them before with current Fitbit wearables), but the monikers of these two devices is indicative that these are the next-generation devices (not the current-generation ones). The Fitbit Flex 2 is said to be swim-proof this time, a change from the first-generation Fitbit Flex that "is sweat, splash, and rain proof but not swim proof," the company stated in the product description.
The Fitbit Charge 2 and Fitbit Flex 2 have been spotted in trademark filings as early as May (nearly 3.5 months ago), so seeing images leak now means that we should see an official Fitbit unveil and announcement sometime soon. This follows on the heels of Fitbit CEO James Park's statement two weeks ago that "we have additional new products to come this year."
The company behind the Fitbit Flex 2 and Fitbit Charge 2 is leading the wearables industry right now, even in the midst of Apple's success with its Apple Watch (Fitbit believes Apple is lost in the wearables market and releasing "the kitchen sink" in its product instead of a refined user experience). It's been said that Fitbit has stolen former executives from Jawbone as a way to steal Jawbone secrets, but Jawbone's secrets haven't contributed to its success (but instead, its decline). We happen to think here that Fitbit's success is due to its work in the consumer market.
Take a look at Fitbit's upcoming wearables below.