
Trademark patents are often filed so that companies can preserve possible names for future products, but companies also file trademark patents for products that are soon to arrive on the market (and that actually do arrive later in the year). Fitbit is in the spotlight, this time because of its trademark patents the company has filed for two new wearables. One is for the Fitbit Charge 2, the other is for the Fitbit Flex 2.
Other than the names in question and the reporting of these patents by site ZatzNotFunny, Fitbit has given little hint as to what consumers can expect with these new wearables. The current-generation Fitbit Charge features an OLED display with 7-10-day battery life and tracks steps, distance, calories, floors climbed, sync your data wirelessly with your computer, and your sleep patterns, while also letting you answer incoming phone calls. It mandates about 1-2 hours of charging time and fits wrists of different sizes. The Fitbit Flex, on the other hand, provides 5 days of battery life, requires 1-2 hours to charge, and is "sweat, rain, and splash proof but not swim proof," the company says at the device spec sheet on its main page.
The next-generation devices listed in the trademark files show that Fitbit has more in mind than just the Alta and the Fitbit Blaze smartwatch it released earlier this year. Fitbit has said that it has sold over 1 million Blaze smartwatches and Alta fitness bands in the first month of sales.
Are you ready for the next-generation wrist wearables from Fitbit? Is there something that, should Fitbit add it, you would upgrade your current wrist wearable immediately?