Smartwatches are relatively new, even though we've seen them go mainstream with Samsung's Galaxy Gear in 2013, but consumers are starting to catch on now that Apple has entered the smartwatch race with the Apple Watch. While statistics from analytical firms continue to tell us that fitness bands are the more popular wearable device and that smartwatches, though becoming more elegant still need some work on the design side, it appears as though Fitbit has seen the significance of smartwatches in the current market and wants to capitalize on their growing popularity. The company announced its first smartwatch, the Fitbit Blaze, at CES 2016, but the smartwatch is now ready to go live on the market -- officially.
Today, Fitbit brought its Fitbit Blaze to market, with the company allowing you to purchase the device at not only its own website but also Best Buy and Amazon. The Fitbit Blaze comes in three colors (Black, Blue, and Plum/Silver) and two wrist sizes: the small size at 5.5-6.7 inches and the large wrist version at 6.7-8.1 inches. Both cost the same, so you won't pay for having a larger wrist.
Fitbit is touting its smartwatch as more of a "fitness smartwatch" than anything else, with its ability to track workouts (Connected GPS), multi-sport tracking, constant heart-rate monitoring (similar to the Samsung Gear S2's Auto HR function), along with the usual, distance, steps, and calorie tracking as is the case on most if not all smart wearables.
The Fitbit Blaze will stick to Fitbit's original announcement at CES 2016, with the device costing $199.99 (might as well say $200). The question, as always, is, when will you pick one up?