Fitbit has had its share of lawsuits over incorrect heart rate monitoring, and with the device not having in-built GPS or water resistance, there are other smartwatches on the market that are more worthy of your hard-earned cash. At the same time, though, the $199 price point out the gate is hard to beat, especially if you're considering a mainstream wearables platform such as WatchOS, Android Wear, or even Tizen. The Apple Watch 1 had a price tag of $349, and Samsung's Gear S2 had a $299 price tag ($349 if you selected a 3G/4G model).
When looking at the prices, it appears as though Fitbit has kept its price low to win over the budget-conscious (though whether or not you can live without GPS and water resistance is up to you). With 1 million Blaze smartwatches sold in the first month, it seems as though the company has had some measure of success in the smartwatch space.
We already announced the new third-party notifications, watchfaces, and move reminders to arrive with the new Fitbit firmware update, but we can now announce that the update, with version 8.301.4, is officially starting to roll out for Fitbit Blaze users. This is the update to give Blaze users a similar experience to those who already own the Fitbit Charge 2 and Fitbit Flex 2. Third-party notifications from social media apps, for example, will now arrive on the watch. Next, you can expect 5 new watchfaces for the Blaze, alongside of emoji now to help you communicate in the ways that you do on smartphones. There are also "Move" reminders, which will help to get you off the couch and get moving when you've sat around for too long.
We don't know the recent sales numbers of the Fitbit Blaze, but the company is committed to supporting the device for current and potential future users. Whether or not Fitbit knows more about wearables than Apple is something that time and sales numbers will have to validate.