The Apple Watch is Apple's first foray out of the gate, but it is considered the coolest of the coolest wearable brands for the year. Apple's popularity, then, is not surprising, but the fruit company is crowned smartwatch king once more in the latest J.D. Power Satisfaction Survey in terms of the first-generation Apple Watch.
The J.D. Power Smartwatch Device Satisfaction Report, published a few days ago, shows Apple as the top smartwatch brand to buy in terms of customer satisfaction, comfort, design, and ease of use. Apple didn't beat second-place Korean giant Samsung Electronics much, whose Gear S2 gave it the second highest rating in customer satisfaction. Apple beat its Seoul rival by 10 points, with a score of 852 points out of 1,000 total as opposed to Samsung's 842 points out of the same.
Despite the brand bragging rights, though, smartwatches still have their share of hurdles: 19% of customers have experienced battery and charging problems with their smartwatches, not to mention frustrations with limited customization. As for smart fitness bands, Samsung's Gear Fit and now, Gear Fit2, placed the company past the likes of Garmin, Fitbit, and Jawbone in the J.D. Power Fitness Band Device Satisfaction Report.
Garmin and Fitbit are the two hottest names in the fitness band sector, and Samsung's ability to top them says a lot about the company's products. It turns out that you need not sell your device for less in order to win customers over. Samsung's current fitness band, the Gear Fit2, costs $179.99 but apparently has its fan base. The first-generation Gear Fit with its curved display (long before the Microsoft Band and Band 2 came along) was a genius in terms of its design back in 2014. Samsung's first-generation Gear Fit also proved popular around the holidays as well.
Apple and Samsung have always proven popular with consumers, and that dominating appeal continues. Whatever it is these two companies are doing, it's time for the other manufacturers to start taking notes.