There are lots of wearables on the market currently, with smartwatches, smart fitness bands, and smart fitness trackers dominating the landscape. As the market marches on, other brands enter the fray to carve out a piece of the consumer pie for themselves, but some things will never change.
That seems to be a good thing for Apple and Samsung, two companies that are not only rivals in the smartphone market, but also quickly becoming rivals in the wearables space. According to a new survey by analyst firm Juniper Research, Apple and Samsung have been voted the No. 1 and No. 2 “coolest wearable brands,” respectively.
The nature of the coolest wearable brands survey
The survey was conducted by way of 2,000 consumers, with both Android and iOS users weighing in on the coolest brand. Apple won the top coolest brand, with even a large number of Android users voting for the Cupertino company over Android OEM Samsung. Samsung still won a respectable and excellent second place, particularly when you look at the company’s competition: Samsung won second place over Google (third), LG (fourth), Sony (fifth), Nike (sixth), Rolex (seventh), UnderArmour (No. 8), as well as luxury brands like TAG Heuer (No. 9), Ralph Lauren (No. 10), and Moto 360 maker Motorola, whose Android Wear smartwatch has dominated the Android Wear platform as the most popular AW watch yet.
Why are Apple and Samsung so popular?
The results have justification. After all, Apple is known for its approach to tech in such a way that fashion is king, and some consumers only want to wear a smartwatch that is first eye-catching before anything else. As for Samsung, the Korean manufacturer’s Gear S2 has taken the consumer world by storm with its new rotating bezel that blazes its own trail in the smartwatch space (even though companies like Motorola) beat Samsung to the circular smartwatch race.
Apple and Samsung offer the very best in the mobile space, and it’s not surprising to see both rivals return here. Each has its strengths and weaknesses, but apparently, consumers like them both – even if for different reasons.
